What is SEO(search engine optimization)and why is important?

what is search engine optimization

Search Engine Optimization is a more important factor nowadays, than we think.

It is more important  than ever and it is necessary for every webmaster to understand the

true meaning of SEO as well as the potential is creates for every business.

What is SEO?

It is simpler that you think!

SEO or search Engine Optimization is the name given to activity that attempts to Improve search engine rankings.

In search results  GoogleTM displays links to pages it considers relevant and authoritative.

Authority is mostly measured by analyzing the number and quality of links from other web


In simple terms your web pages have the potential to rank in GoogleTM  as other web pages Link to them.


What goes into SEO


  • Quantity and traffic

Once you have the right people clicking through from those search engine results pages

(SERPs),more traffic is better.

  • Quality and traffic

You can attract all the visitors in the world.But if they are coming to your site because

Google tells them,that is not quality traffic.

Instead you want to attract visitors who are genuinely interested in products that you offer.

  • Organic results

Ads make up a significant portion of many SERPs. Organic traffic is any traffic, that you don’t have to pay for. Organic search traffic is specially any unpaid traffic that comes from SERPs.


Why is SEO important?


Ask some SEO companies about SEO and they will try to blind you with scince and confuse

You into thinking it is black art. Say to some companies  What is SEO two hours later

You will be non the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get in. We preffer our clients to not only know what we are doing for them, but why!


Now we will see Why search engine optimization is so important


  • SEO is not only about search engines but Good SEO Practices improve the user

        User experience and usability of a website.


  • The majority of search engines users are more likely click on one of the top 5

         Suggestions in the results pages (SERPS),so you need your online store or website to be in the top

        positions,In order to gain visitors and customers.   


  • SEO is good for the social performance of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.


  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increase the website’s trust.


  • You need SEO for the sooth running of a big website. Web sits with more than one author can benefit from SEO in a direct way and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework(checklist)to use before publishing content on the site.


  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.


SEO can be broke into 2 main stages,

ON-SITE-SEO : what rules to apply on your site to make it search engine friendly

OFF -SITE-SEO:How to promote your website or blog so that it can rank better in search results.



on site seo

In my  Important SEO tips you should never neglect article I have explained  the most important tips for on-site SEO.

By applying these simple tweaks to your website,you can increase you search engine visibility. When you follow it correctly, these SEO tips will also improve the usability and credibility of your website or blog.

And you should consider the structure of your website,when you are building it. There are some essential components of an optimized web site (I will write and rticle on it soon),which pages should not be missing from your website,what is a high quality site and why the navigation and URL  structure is vital for good SEO?

If you follow these 2 factors (website structure and SEO tips) ,that is what you need to do to help search engines trust your website.

There is no need to spend more time than needed with On-Site-SEO neither you should over optimize your website or blog because it can sometimes generate opposite results.



off site seo

OFF-Site SEO is normally called as link building but I prefer to use the term website promotion since a proper way to promote a website involves much more methods and techniques than building links.


In general,search engines are trying to find the most important pages of the web and show those first when a user enters a search query.

One of the factors to determine the position a web page will appear  in the results is the number of incoming links.

Incoming links define trust and depending from where the links are coming,they can greatly affect your ranking position(either positively if the links are coming from well-known and trusted sites or negatively if they are paid links,article directories,link farm etc)

How do I get links?

Links are important.But don’t confuse quality with quantity and do not think about links in isolation from your content. It is vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links will help you the most.

Simply,if you have something worth linking to you might secure links worth having.Great sites do not link to poor quality content.why would they?

The evolution of SEO.

Search engine algorithms change frequently and SEO tactics evolve in response to those changes.So if someone is offering you SEO advice that does not feel quite right,check in with the specific topic page.

To sum it up,search engine optimization or SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings.

 It is  important since a good SEO approach can drive more traffic to your website,blog or on-line store and gain mre customers,make sales and fulfill your business purpose.

Hope you got an idea about SEO.Please leve us comment if you have any doubts and one of our team member will answer you.Thank You for reading.

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