Proper search engine optimization(SEO) is an important part of creating a successful site that gets traffic. SEO has lots of factors,including creating the right URL structures. Having short, sensible,and humad-readable permalinks on your WordPress site isn’t just good for search engine,it helps human make sense of the URLs and makes it more easy to remember a URL..
In this post I will share some tips on structuring your URLs. The WordPress permalinks setting screen provides basic functionality for setting up your permalinks.
Here at CalderaWP,we make URL builder,which gives you a visual editor for permalinks,with everything you need for structuring the URLs,for every post type , using tags, categories, taxonomies and more.
What is a SEO-friendly URL
SEO-friendly URL s contain keywords that explain the article,and they are easy to read by both humans search engines.They also improve your chances to rank higher in search engines.
We’ll look into an example of SEO-friendly URL:
So what does an non-SEO friendly URL look like?
By default wordpress now uses the post name in the URL which is the most SEO-friendly URL structure.
In the past,wordpress did not use pretty URLs known as permalinks. The default used to be the non-SEO friendly example that we share above.
After that you can easily verify your permalink settings in your WordPress admin area.
After that simply click on Settings link in the admin menu and then click on permalinks. Finally this will take you to a page that looks like this:
There are some options in the permalinks settings page. Lets explain these options a bit.
- The frist option which is called plain used to be the default WordPress URL structure. This is not an SEO friendly option.
- The day and name option is somewhat SEO friendly as it has the post name in it. However, with dates, the URL becomes too lengthy. But more importantly after some time your content seems outdated, even if you regularly update it.
- Similarly, the month and name option also runs the risk of being dated.
However if you are a news publication, then you want to have the dates in your URL to show the recency and improve the user experience. (In my opinion these tow structures are good for news sites. Business sites that are hoping to create ever-green content should avoid it.
- Post name option is the most SEO friendly because it is ahort and pretty.
- You can use Custom structure, if you are running a larger publication.
On the WordPress permalinks option page, you can create an SEO-friendly permalinks structure by choosing the “custom structure” option.One structure that is highly recommended is /%category%/%postname%/. By categorizing the pages according to their category, it allows the users to have a reference to what the content relates to.
This will also provide a WordPress URL that is rich in keywords, as it contains the category and the post name IE the post slug. After that Make sure in the WordPress post editor, your are modifying your post slugs to contain the keywords you are targeting.
We hope this article helped you to create a SEO-friendly URL structure for your WordPress site. If you have any doubts, do not hesitate to comment bellow. One of our team member will answer your question.